Google Ads is a powerful platform that enables businesses to reach their target audience almost instantly. However, the costs can pile up, making it a challenge for small and medium-sized businesses to keep up. In this blog, we will discuss five proven tips to help you lower your Google Ad costs and maximize your return on investment (ROI).
PPC (Pay Per Click) advertisements are used by the majority of expanding companies these days. And getting the lowest possible cost per click (CPC) is a major concern in this field. This will guarantee the cost-effectiveness of your campaigns, raising the crucial return on investment (ROI).
Running a cost-effective Google Ads campaign is crucial for businesses. Still, it can be easier said than done to achieve this. Understanding what elements can keep your CPC low is necessary.
Here are five proven tips to help you lower your Google Ad costs and maximize your return on investment (ROI).
5 Tips to Lower Your Google Ad Cost
If you want to spread your ad around the world, Google Ad is the right platform. Google ads enable you to reach a wider audience and support you in getting more clicks and visitors to your website. So, in this blog, we have brought up 5 essential tips curated for you to control your budget and Google ad cost. Find out everything in detail below.
Tip 1. Use Long-Tail Keywords
When aiming to lower your cost per click (CPC), consider using long-tail keywords. These are more specific and typically have lower competition, which can lead to a lower CPC. For instance, instead of bidding on “dog food,” you might bid on “grain-free dog food for small breeds.” This targeted approach can help reduce costs while reaching a more relevant audience.
According to a study by WordStream, long-tail keywords have a 36% higher click-through rate (CTR) than generic keywords. This means that not only can long-tail keywords help lower your CPC, but they can also improve your ad’s performance.
For your PPC campaigns, you can find long-tail keywords using a variety of different tools.
- Google AdWords Keyword Planner is the easiest tool to use. Any keywords you choose can have their estimated average CPC and search volume mapped to them.
- However, when you search on Google, you can also use something like Search Terms Report suggestions.
Tip 2. Optimise Your Website or Landing Pages
Optimising your landing pages is crucial to decreasing your cost per conversion. A well-optimized landing page can lead to higher conversion rates, ultimately reducing the cost per conversion. By improving the user experience and ensuring the relevance of your landing pages, you can make your ad spending more efficient.
According to a study by HubSpot, businesses with 10 to 15 landing pages see a 55% increase in leads compared to those with less than 10 landing pages. This highlights the importance of having multiple landing pages that are tailored to specific campaigns or ad groups.
Tip 3. Implement Conversion Tracking
By implementing conversion tracking, you can gain valuable insights into the performance of your ads. This data allows you to make informed decisions about where to allocate your budget, ultimately reducing your cost per lead. Conversion tracking is essential for understanding which ads are driving valuable customer actions and which ones may need to be adjusted or paused.
According to a study by Google, businesses that use conversion tracking see a 21% reduction in cost per conversion compared to those that don’t. This shows the importance of tracking conversions and using the data to optimise your campaigns.
Tip 4. Focus on Quality Score
Quality Score is a key factor in determining your ad rank and CPC. By improving the quality of your ads, keywords, and landing pages, you can potentially lower your CPC while also improving ad position and ad rank. This can be achieved through relevant ad copy, targeted keywords, and a strong landing page experience.
According to a study by WordStream, businesses with a Quality Score of 7 or higher have an average CPC that is 55% lower than those with a Quality Score of 6 or lower. This highlights the importance of focusing on Quality Score to reduce your Google Ad costs.
Tip 5. Leverage SEO Blogging
SEO blogging can help reduce Google Ad costs by driving organic traffic to your website. When your content ranks high in search engine results, it attracts more visitors who are actively seeking information or solutions that your business provides. This increased organic traffic can lessen your reliance on paid traffic, thereby reducing the overall expenditure on Google Ads.
According to a study by HubSpot, businesses that blog see a 55% increase in website visitors compared to those that don’t. This shows the potential of SEO blogging to drive traffic to your website and reduce your reliance on paid traffic.
Final Words
By implementing these five tips, businesses can work towards reducing their Google Ad costs while maintaining or even improving their campaign performance. It is important to continuously monitor and adjust your strategies to ensure long-term success.
