Introduction

Google ads is a term that has been introduced to you nowadays with the dynamic realm of online advertising and digital marketing. If you want to promote your business or reach your target audience, Google Ads is the best option for long-term returns. For success in your business, it is vital to measure the impact of campaigns and analyze their influence on people. Google Ads are one of the most extensive and prominent platforms for grabbing the audience’s attention through online advertisement.

Google is the finest place to interact with your users. With Google, you can target and reach more and more users around the world or target a particular area too. Say Thanks to Google Ads.

But how would you know about the conversion taking place through Google? Well, it provides you with a free tool to know what happens after a customer interacts with your ads. When a customer completes an action that action is known as conversion.

But what are the different types of conversion tracking methods in Google Ads? Let’s find out each one in detail.

Types of conversion tracking methods in google ads

Conversion tracking is the gold standard for Google Ads campaigns in the field of digital marketing, where success is determined by quantifiable outcomes. It uncovers the valuable information covered in your ad clicks and converts them into quantitative metrics that drive ROI and inform your optimization tactics.

But with so many different conversion tracking techniques available, picking the best one can be a complex task. Let’s find each one in detail below.

Type 1: Website Actions

Subscriptions, sales, and other lower-funnel events are examples of website conversions. Event conversions in the upper funnel, such as page views and cart additions, can also be monitored.

  • Site tag: When applied to all the pages on your website, this one piece of code records user interactions and provides conversion information to Google AdWords.
  • Conversion Events: You should define the specific action that is mainly related to the conversion like the completion of an action.
  • Conversion Value: Assign a monetary value to each conversion to measure the revenue generated from your ads.

These aspects are completed on the website and would help in completing the sales and other sales funnel. Every action that is taking place on the website should be monitored with website action tracking.

Type 2: Phone Call Conversion Tracking

You can monitor calls if your business takes orders over the phone or records leads. Both calls originating directly from advertisements and calls originating indirectly from your website can be tracked with Google Ads.

For businesses where phone calls are the lifeblood of conversions, this method offers invaluable insights. It seamlessly connects web clicks to phone calls originating from your ads, providing data like call duration and caller source.

  • Call Tracking Number: Replace your existing phone number with a Google Ads-generated tracking number on your landing pages or within ads.
  • Dynamic Number Insertion: Display dynamic phone numbers in your ads, personalized with the user’s location or other attributes, for better call routing and tracking.
  • Call Recording: Optionally record calls to understand customer intent and optimize your landing pages or advertising creatives for higher conversion rates.

Type 3: App Conversion Tracking

As mobile apps become powerhouses of engagement and commerce, app conversion tracking becomes crucial. Installs and purchases of the mobile app you’re promoting can be monitored. Conversion tracking for iOS and Android apps is supported by Google Ads.

This method measures user actions within your app after clicking an ad, providing insights and completed levels.

  • Firebase SDK Integration: Embed the Firebase SDK (Software Development Kit) in your app to capture user activity and send conversion data to Google Ads.
  • Deep Linking: Link specific ad clicks to specific actions within your app, ensuring a seamless user experience from ad to desired app engagement.
  • App Analytics & Firebase Integration: Combine Google Ads app conversion data with broader app analytics from Firebase to gain a holistic view of user behavior and optimize your mobile marketing strategy.

Type 4: Offline Conversion Tracking

Does your app or website use analytics to monitor transactions and goals? For easy conversion tracking, you can set up Google Analytics and connect it to your advertising account.

For businesses where conversions happen away from the online world, like in-store purchases or event registrations, offline conversion tracking bridges the gap. With the help of integrations like Zapier, Salesforce, and HubSpot, you can import offline conversions.

This method allows you to manually upload conversion data from other sources into Google Ads for comprehensive performance analysis.

  • Import Tool: Upload conversion data from your CRM, POS system, or other offline sources in spreadsheets or CSV files.
  • Call Tracking with Manual Upload: Combine phone call conversion tracking with manual uploads for a complete picture of your offline and online conversions.
  • Matched Audience Lists: Import customer lists based on specific criteria to identify and analyze conversions driven by your Google Ads campaigns that may not be directly traceable through website or app interactions.

Choosing the Right Method

So, choosing the right and most suitable conversion tracking method depends on the business goals and requirements. You should do the conversion tracking constantly so that you can maximize your campaign performance.

Equip with the right tool and transform your customer journey by getting the right click.