Answers to Your Questions
1. What is an SEO expert?
A Search Engine Optimization (SEO) expert studies, reviews and implements changes to websites so they are optimized for search engines like Google, Yahoo, and Bing. This means maximizing the traffic to a site by improving page rank within the search engines by on-page and off-page optimization.
2. What is PPC or Pay Per Click advertising?
The Ads that you see when you search for something on the top of search engine results are the websites that pay the search engine per click to be up there.
3. What is a keyword in SEO?
Each word you search on a search engine is a keyword. There are broad keywords, such as “lose weight”, as well as long tail keywords, being “how to make a website.”
4. How can you categorize Digital Marketing?
Digital Marketing is a collection of ways of marketing a product or a service via internet. Its main categorize are Search Engine Marketing/Optimization (SEM | SEO), Pay Per Click (PPC), Social Media Marketing (SMM), Content marketing, Email marketing, Influencer marketing, App Store Optimization (ASO)
5. What is on-page and off-page SEO?
On-page SEO is changes that you make on a page of a website where improves the user experience. However, off-page SEO are changes implemented to the back end of a website where they are not visible to the visitors, such as Link Building, Page Speed, Security (SSL), CDN‘s, and technical SEO.
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