Think of the layout of your website as the intricate web of streets and alleyways that lead users and search engines across a large cityscape. Structuring a website for SEO is like planning a city, where every turn and intersection is crucial.
Don’t complicate yourself in the hush and bust of being the best. Let’s sail into SEO-friendly website structure and reveal the design for creating a web ecosystem that appeals to people and search engines alike. Get ready to learn the structure’s secrets so your online presence will stand out among the virtual readers.
What is an SEO-friendly website?
An SEO-friendly website is designed so that the customers can easily access the website by search engine. Such type of websites helps to crawl each page easily. The reason behind this is its structure along with content.
Some of the characteristics of an SEO-friendly Website include-
Have a unique title and description for the pages of the website
A unique description is mandatory when presenting services or products or if it’s about the business itself. For an SEO-friendly website, the description can go up to 155 characters to tell what the business offers customers. But don’t just play with words, try to be informative.
Structured URLs
The structure of search engine indexing and the URL of the webpage must be clean. These practices help to offer a proper form of the path toward the valuable pages. For more, visibility, keywords, descriptive, lower cases, etc., must be added.
Fast loading pages
A thorough SEO audit needs to be conducted to make an SEO-friendly website. It will help to improve the loading speed, which will help give customers a smooth landing page, or it will also be advantageous for the business.
Optimized images for search engine
A picture speaks better than words. This is absolutely right. A dull and simple page does not help to attract the readers. Optimized images for clear pictures, interesting content, and readable and sharable options are the ones that make the page more attractive.
Structured pages and content
For a structured page, a website must have the below-mentioned elements-
- Headers
- Page title
- Well-written and formatted content (readers must understand the difference between headings and subheadings)
- Information of the author
- Footer
And when it comes to content, don’t copy and paste. Creating creative yet readable content helps to convey the message properly. Adding a pinch of your vibe in the content helps readers to stick to the page.
What makes an SEO-friendly website structure?
One of the essential questions is that a well-structured essay has an introduction (the homepage), a body (the category pages), and a conclusion (the contact or about page). How can the hierarchical structure of a website be linked to the setup of a well-structured essay?
Consider the structure of a website as a digital filing cabinet that neatly arranges content into folders. The optimum tree-like hierarchical structure for an SEO-friendly URL is used. The homepage is located at the top, while category pages branch beneath it, further segmenting into subcategories. An SEO-friendly URL should be used on every page to link back to the main page. A hierarchical setup excels for clarity, even though other structures like linear, webbed, or database-based have distinct advantages. The user experience—the speed, content, and structure of the site—is what Google emphasizes. You’re already on the right track if your website prioritizes users and efficiently disseminates content. Therefore, embrace the filing cabinet paradigm and let it direct you toward a website structure that is user-centric and SEO-friendly.
However, think of your website as a library. How would you arrange the “books” (pages) to make it simple for visitors to find what they need while also being SEO-friendly?
Here is the answer. A well-organized library is similar to a website structure that is SEO-friendly. Start with a simple homepage and index that will direct visitors—categories neatly group comparable items into sections, which serve as bookcases. Every page in a book should have a heading and subheading, as well as a descriptive chapter title. Similar to cross references, hyperlinks join pertinent pages. Keep URLs brief and identical to titles. Sitemaps serve as the library’s index, facilitating navigation via search engines. Regular updates keep your collection lively like new books do. Finally, mobile compatibility is a top priority. A responsive design ensures all users can access your library, resulting in a seamless and enjoyable reading experience.
Designing an SEO-friendly website structure
Do you want to make your website look attractive and easy to crawl?
If the answer is yes, then it is time to look into the matter which will help you to make your website look more pleasant.
Scannability is important
As its name suggests, this describes the ability of the content that can be easily navigated and understood by the users. Individual words or images are the ones that play a role in the content. That is why, it is always preferred to use SEO while writing a description.
Some things need to be asked while conducting a website audit-
- Is your website projecting what the targeted audience wanted to see in the first go?
- What information that the readers are looking for?
Think of you as a reader, then start working on that for better results.
Prioritizing the hierarchy
Size, color, spaces, repetition, contrast, and proximity help to organize the content of your page. This is so simple. If someone wants to make their website, they must follow the hierarchy. You can say it is a principle. For instance, headings should be in larger font, which symbolizes the priority of the content. Adding images and links are some examples to emphasize the focus.
However, to improve the rank of the page factor, the content must be easily read by humans as well as search engine bots. For more, adding keywords in the URL is also helpful.
Be strategic
Headers play a strategic role here. The opening heading line predicts the inside content of the page. Offering a bird-eye view to the potential audience can reveal more prevalent content, and this helps hold an audience for quite some time. However, adding headers and footers must be based on the demand of the website. Such as an intelligent sports shop might not need it, but e-commerce will definitely need it.
Fast and responsive website
Google’s recommended loading time of the page is 2 seconds. This is the threshold time of the website. If your website’s loading speed is slow, you potentially lose 40% of your visitors. Let’s predict that, on average, 50,000 visitors visit your website, but you will lose 20,000 potential customers because of slow loading speed. Moreover, every business works on the 80/20 Pareto principle. 80% of the business will be generated from 20% of their web page.
Waiting time always kills the time and patience of the audience. In the meantime, they tend to switch to another page. One more thing that needs to be kept in mind is to optimize websites more mobile, as 50% of the population searches using mobile.
The above-described facts are the ones that need to be kept in mind. It will help boost the website’s performance and offer an SEO-friendly website structure.
Otherwise, contact us if you want a well-structured website to boost the performance of your business. Let us handle your burden. Relax and enjoy the process of being the best.
